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Performance Marketing — Primary Growth Pillar

Turn High-Intent Demand Into Qualified Leads

Google and Meta campaigns managed around high-intent targeting and qualified consultations — supported by WhatsApp qualification, content and social where they strengthen conversion.

Primary

Growth Pillar

High intent

Audience Focus

2

Core Ad Platforms

Flat fee

Never a % of Spend

Included in every package · You own the ad accounts · Flat fee, never a percentage of spend

Performance Marketing
The Problem

Most small businesses lose money on ads — not because ads don't work.

They work. The problem is who's running them, what they're tracking, and whether the strategy is built for conversions — or just clicks.

Burning ad spend with nothing to show

Campaigns running for months, but you can't trace a single sale or booking back to them.

Flying blind on the numbers

Your dashboard shows clicks and impressions — but never cost-per-conversion or actual ROAS.

Hours wasted tweaking settings

You started managing it yourself. Now it's a second job — and the results still aren't there.

An agency that won't explain anything

Vague reports, no strategy calls, and no straight answer on what's actually working.

What's Included

Full performance marketing management

From strategy to launch to optimization — we run it all.

Full Campaign Build

We prepare copy, creative, targeting and tracking, then launch after access and approvals are ready.

Lead Quality Optimization

We manage budgets and refine campaigns around qualified lead cost, conversion behavior, and business fit.

Weekly Reporting

Clear dashboards showing spend, conversions, cost-per-conversion, and ROAS. No vanity metrics.

Google & Meta Campaigns

Search and social campaigns coordinated around the same qualification and conversion goals.

Audience Research

We identify exactly who your best customers are and target them precisely across platforms.

Monthly Strategy Calls

Review performance, adjust strategy, and plan next month with your dedicated account manager.

Channels

Two ad platforms, one strategy

Google and Meta create demand; retargeting is added only where the package and audience justify it.

🔍

Google Ads

Capture buyers actively searching right now

  • Search ads for high-intent keywords
  • Local service ads for near-me searches
  • Display retargeting to warm audiences
  • Conversion tracking to every sale or booking
📱

Meta Ads

Build awareness and retarget on Facebook & Instagram

  • Lookalike audiences from your best customers
  • Retargeting visitors who didn't convert
  • Lead form ads for instant contact capture
  • Video and carousel creative formats
🔁

Retargeting

Reconnect with suitable prospects who did not convert on the first visit

  • Audience rules agreed before launch
  • Creative matched to the next decision
  • Frequency and exclusions monitored
  • Included only where the selected package specifies it
How It Works

A simple, transparent 3-step process

A documented build phase followed by measurement and evidence-led optimization.

Days 1–3

01

Audit & Strategy

We review your current spend, audience and offer, then build a Google and Meta channel plan tied to your consultation goal.

Days 4–14

02

Build & Launch

We prepare copy, creative, targeting, tracking and landing-page checks. Launch follows once access, approvals and measurement are ready.

Ongoing

03

Optimize & Scale

Daily bid/budget management, weekly reports, monthly strategy call. We kill what loses, double down on what wins.

Honest Fit Check

Is this right for your business?

We only take on clients we can actually help. Here's how to know if that's you.

A great fit if…

  • You have a real offer and pricing that converts
  • You can fund a $600+ monthly ad budget from your own account
  • You want B2B leads via LinkedIn or local leads via Google
  • You're an e-commerce, service, or professional firm
  • You want clear reporting, not vanity dashboards

Not a fit if…

  • You expect leads in 24 hours with zero budget
  • Your landing page or website isn't ready to convert
  • You want to lock us into a 12-month contract upfront
  • You're not willing to share data or attend strategy calls
Our Promise

Clear terms. Transparent. Yours.

Four operating commitments you can verify throughout the engagement.

Clear three-month scope

Scope, price and deliverables fixed in the order form. Day-90 decision on your numbers.

No promised ROAS

We optimize against qualified leads, attended consultations and revenue data, then review the evidence at day 90.

You own everything

Your ad accounts, your data, your creatives. Always.

Full transparency

Real-time dashboards. Weekly reports. Monthly strategy calls.

Common Questions

Everything you'd ask on the call

Real answers to the questions every small business owner has before signing on.

Each package sets a minimum: Launch from $600 a month, Growth from $1,200, Scale from $1,800. You pay the platforms directly from accounts you own; our management fee is flat and separate, so you always know what goes to Meta and Google versus to us.

Ready to drive real conversions?

Book a free 30-minute call. We'll review your targeting, offer, conversion path, and lead quality — then outline how performance campaigns and supporting systems can work together.

Free · No obligation · 30 mins

Built for Consultation-Led Businesses

Clear ownership, documented scope and measurable conversion reporting

First-Month Guarantee Terms

Where included, first-month guarantee terms are written into your service agreement.

Guided Setup & Handover

We coordinate access, tracking, approvals and team handover.

Clear Three-Month Scope

Scope, price and deliverables fixed upfront in the order form.

Dedicated Support

Real humans ready to help. Email, chat, and phone.

Data Handling Agreed Up Front

Consent · access · retention · deletion

Performance Reporting

Lead cost · quality · consultations

Launched 2025

Founder-Led Onboarding

Based in India

India-Based Team & Support

Purpose-built for interior designers, architects and health practices in India, plus real estate teams in the US